Importance of UX writing in design

Naomi Oyibo
2 min readJul 31, 2022


What Is UX Writing?

UX Writing is crafting copy UI copy that guides users within a product and helps them interact with it. It is about creating content that strikes a balance between business goals and user needs — and works in sync with intuitive UX design to give users an incredible experience.

Importance Of UX Writing in Design

UX writing Drives Engagement and Improves Conversion. In order for users to be well-informed and cleanly guided through the user interface, UI screens must be packed with persuasive copy and other graphical UI elements. For instance; a text button says “Sign up” and another button says “Sign up for free”. Both copies pass aim at passing same message but the second button will have more conversions because the text was fully optimized to provoke action.

UX Writing Forms Brand Image. Setting the voice and tone, creating a content style guide for the brand, that is humane will help your product to stand out from competitors.

UX Writing Enables Smooth Interactions. It helps bridge the gap between human and machine, content tone and style could make users feel more comfortable interacting with interfaces you designed.

Where UX Writing is Found in the Design

Content that UX writers create for the design are termed “Microcopy”. Listed below are types of microcopy that can be found on website and app interfaces.

  • Error Messages
  • Call to Action (CTAs)
  • 404 pages
  • Landing pages
  • Hint texts
  • Alerts & notifications
  • Button copy
  • Tool tips
  • Help texts

Skills For Better UX Writing.

  • User centered thinking
  • Writing
  • Editing
  • Research

Bottom Line

Your skill set would benefit from UX writing. UX content writing could be the icing on the cake if you’ve previously mastered UX design and are skilled at usability, research, and creating interactive prototypes.

Additionally, having a solid understanding of the fundamentals of UX writing can help you think about your product from a wider perspective, as well as provide you an advantage if the topic comes up during a job interview.

Resources to Learn UX Writing

You can check out these links for further reading on UX Writing.

Thanks for reading.