Customer perceptions of your brand are altered through user experience design. In essence, it is the key factor in increases in traffic and conversions.
Users should be engaged with important UX components, and the most recent UX trends that are constantly evolving must be followed, in order to make your site, app, and product UX look and feel wonderful. Here are the first few contemporary UX design trends that currently rule or will soon control the market.
Extended Reality (ER)
Extended reality (ER) technology have already begun to permeate our culture thanks to businesses like Ikea, Adidas, Walmart, McDonald’s, and Instagram. These well-known brands already use ER to connect people through virtual games and entertainment, teach their staff through accurate simulations, assist customers in “trying on” things at home, and train their personnel.
Augmented reality (AR) and Virtual reality (VR) are the two basic concepts that the phrase “extended reality” encompasses. While virtual reality fully immerses you in a digital world, augmented reality allows you to add non-physical (or digital) elements to the environment already present around you.
One application of AR technology is one that lets people visualize how a piece of furniture will look in their own home.
Gesture control is a new mobile design trend that promotes the use of body gestures to perform an action — for instance, a user showing a palm gesture in front of the camera to capture a selfie.
Since the advent of touch screens, a lot has changed, which is evident from the mobile interfaces’ increasing touch screen aspect ratios. Increased aspect ratios mean fewer bezels in the front, which, in turn, means a better gesture experience.
Artificial Intelligence (AI)
Artificial intelligence (AI) is a phrase used to describe any form of intelligence displayed by robots or other electronic devices as opposed to that of living things like humans and animals. It’s probable that all of us have already encountered some type of AI thanks to tools like Siri or Amazon Alexa and Echo. But the potential for AI goes much beyond these already outstanding products.
For a few years now, designers have been using AI technologies that create color schemes or create fictitious images for personas. Designing for customizable, personalized interfaces and websites that provide content recommendations to our consumers has become second nature to us. Even well-known photo editing programs employ AI technology to improve pictures or eliminate backgrounds.
The potential for AI in UX design, particularly in subspecialties like user research and information architecture, is larger, though. For instance, it is simple to program AI to generate several wireframes based on web-based best practices. The time it takes designers to iterate and present potential ideas would be greatly reduced as a result.
SVGs, Illustration and Abstract Geometry
UX designers are progressively experimenting with abstract images, absurd dimensions, SVGs, odd angles, and vivid colors.
The main benefit of employing these examples is that they help a website or app stand out from the competition. Additionally, they produce a welcoming environment that draws customers in and guarantees the optimum user experience.
SVGs and abstract graphics should be combined with motion design to maximize their effectiveness. It will provide life to your website and apps, giving them a distinct personality that will help users remember them for a very long time. Additionally, be sure to test these examples while keeping the end in mind. If they don’t accomplish the desired result and instead create more confusion, they are useless.
The internet is beginning to undergo even further developments in the form of Web 3.0 and the Metaverse. Web 3.0 takes a more decentralized approach, thus creating a more shared, secure, and transparent web environment. It will also have a greater focus on implementing 3D graphics, behavioral advertising, and smart applications to assist individual users.
Other than the possibility of hosting UX events in a virtual space-world while being projected as your latest orc avatar (although this is probably just my wishful thinking), there are many other more immediate effects Web 3.0 and the Metaverse will have on UX. Devices will become more connected than ever thanks to these technologies.
Additionally, designers will utilize 3D graphics more frequently in a number of fields like e-commerce websites, gaming, museums and historical institutions, as well as in apps and solutions for the medical and social services.
A well-crafted motion effect can better convey a brand’s message than a motionless image or simple text. Animations are popular because they help liven up otherwise dull website designs.
It has inspired companies to create immersive design experiences by fusing a basic style with compelling & bold animations. As a result, motion design has become a new trend. Such layouts captivate consumers and help them decompress in order to get them ready to take in a lot of professional knowledge.
Although scroll animations may be a lovely touch to any UX design, marketers should refrain from using them only for aesthetics. Instead, they should explain something, make an issue simpler, or expedite the iteration process.